- 269 million viewers watched IPL in its opening week.
- It garnered 60.6 billion viewing minutes across 7 matches and 25 channels.
The opening match with
The matches from Day 1 to Day 7 continued to garner more than 34 million impressions, viewed by over 100 million viewers match-on-match. 1 out of 3 viewers watched it live.
And it is not only men. More women are now watching IPL. Season 13 so far has seen a spike in women viewership by 33%. People in the age group of 15-21 were the biggest contributors of the viewership.
Ergo, more advertisers seem to have invested in IPL this year. Ad volumes saw a hike of 15% in week one of IPL. Advertisers and brand count has increased by 19% and 22% respectively than last year.
Smartphone usage has increased simultaneously by 8%. Video streaming platforms witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar.