MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead

• The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption.
• More Indians have started reading and understanding English now.
• As per the data, Dainik Jagran continues to remain the number one daily across India, while The Times of India is the only English daily to make it in the Top 10 list.
• Malayala Manorama remains the largest read regional daily in the country.

Media Research Users Council (MRUC) has released the complete data for IRS 2019Q3, which includes data from Andhra Pradesh. According to the report, all media continue to hold on to its loyal consumers in spite of the growth in internet consumption.

In view of sample shortfall in Andhra Pradesh, MRUC had released IRS 2019Q3 data (on December 27, 2019) without Andhra Pradesh, as a result the industry had to refrain from comparative analysis and from publishing their all India numbers/rankings. With AP data also updated in Q32019, IRS users will now be able to publish their all India numbers, and trend studies with previous two quarters of IRS 2019.


Dainik Jagran continues to remain the top most read newspaper across India, despite seeing a dip than the last two quarters, with a Total Readership (TR) of 70,430,000 in IRS Q3 2019 and Average Issue Readership of 17,496,000. The Times of India is the only English daily to make it in the Top 10 list.

On other hand, amongst English dailies, The Times of India leads the Mumbai market with a TR of 2,776,000 and AIR of 1,292,000, whereas in Delhi, Hindustan Times surpassed the former with a TR of 2,114,000 and AIR of 1,076,000.

India Today remains the top read magazine in the country and Malayala Manorama is the largest read regional daily.