Globally, countries like France, Italy, Spain, Netherlands, Austria, Hong Kong, UAE, US, etc., and more recently, Belgi...
- MAI urges the government to open up
- It said that there must be a start and the unlocking of cinemas in non-containment zones across India as it is the backbone of
Indian Film Industry, accounting nearly 60% of revenues of film business.
Even under the Central Government’s
In a statement released for the media,
“The multiplex industry in India employs more than 200,000 people directly. We are the backbone of the Indian Film Industry accounting nearly 60% of revenues of film business. The livelihoods of more than a million people – right from the spot boys to makeup artists, musicians, designers, technicians and engineers to cinema employees to directors and actors – hinges on the survival of Indian cinema. The lockdown has literally brought the entire industry to a standstill with losses mounting every passing day. An early decision to allow cinemas to open up will only help the mobilization of resources in the film industry’s ecosystem and would lead to gradual resurrection. In fact even after opening up, we anticipate at least 3-6 months before things return anywhere close to normal. On one hand where programming of new content will take some time to kick in; movie buffs on the other
hand are expected to take a cautious approach before returning to cinemas. These are real challenges that the industry will have to overcome and we believe together, with the support of the government, we will be able to overcome them,” it further read.
Globally, countries like France, Italy, Spain, Netherlands, Austria, Hong Kong, UAE, US, etc., and more recently, Belgium and Malaysia have opened cinemas.
To which, MAI said, “Many countries have opened cinemas to the public with implementation of the highest degree of safety protocols and have seen a warm response by audiences. In effect, more than 20 major cinema markets around the world have started operating. MAI is of the firm belief that, there must be a start and the unlocking of cinemas in non-containment zones across India should be done post haste – there must be a beginning and an opportunity must be given to us, just like some of the other sectors.”