- TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021.
ad volumessaw a drop of 15% in Jan-Jun’20 over Jan-Jun’19 but rebounded in Jan-Jun'21 with a strong growth of 43% over Jan-Jun‘20.
- The news Genre topped with 28% of Ad Volumes. The top 10 advertisers and brands added 43% and 9% share of Ad Volumes, the report revealed.
In H1’20, TV Ad Volumes recovered with sharp rise of 41% in Jun’20 over May’20. Jun’21 registered a drop of 8% over May’21. Food & Beverages among the sectors and
The report further revealed that regional and national channels had 56% and 44% share of Ad Volumes respectively in Jan-Jun’21. Feature films was the most preferred program genre to promote brands on TV.
The top 10 advertisers and brands added 43% and 9% share of Ad Volumes. 3K+ exclusive advertisers & 5K+ exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20. The top 50
7 out of Top 10 brands were from Reckitt Benckiser and 2 were from HUL.
Meanwhile, the top 3 program genres i.e. Feature Films, News Bulletin and Film Songs together covered 57% of the TV ad volumes in Jan-Jun’21.
The report also stated that the impact of Covid-19’s second wave on television advertising was lesser compared to the first wave.