Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
BCCL
During the quarter Hindi language publications had 41% share of the ad space
media

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM

During the quarter Hindi language publications had 41% share of the ad space
  • The Jan to March quarter saw a 9% increase in Print ad spaces, according to TAM AdEx.
  • However, when compared to Oct-Dec’20, the Print ad space decreased by 13% in Jan-Mar’21.
  • Auto sector was the biggest advertiser during the quarter and SBS Biotech was the biggest advertisers.
Print ad space saw a 9% growth in Jan-March 2021 when compared to the same quarter in 2020, according to data released by TAM. However, when compared to Oct-Dec’20, the Print ad space decreased by 13% in Jan-Mar’21.

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM

During the quarter, the top 3 sectors together contributed 38% share of the total ad volumes, with ‘Auto' sector topping the list.

Over 33.8 K exclusive advertisers & over 44.4 K exclusive brands advertised during Jan-Mar’21 compared to Jan-Mar’20. The top advertiser was ‘SBS Biotech’ with 5% share of the ad space, followed by ‘LIC of India’.

In Jan-Mar'21, the number of categories, advertisers, and brands decreased by 1%, 13%, and 14% respectively, as compared to Jan-Mar'20.

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM

With 14% share of ad Space, 'Auto' sector topped the sectors list, closely followed by the 'Service' sector. ‘Banking/Finance/Investment’ and ‘Personal Healthcare’ entered in Top 5 list of Sectors in Jan-
Mar’21.

Top 10 Categories accounted for 39% share of Ad Space in Jan-Mar’21. The top two categories, ‘Two Wheelers’ and ‘Cars’ were from the ‘Auto’ sector which accounted for 12% of ad space. Compared to Jan-Mar'20, ‘Life Insurance’, ‘Retail Outlets-Jewellers’ and ‘Consumer Durables/Home Appliances’ were new entrants in the Top 10 list of categories during Jan-Mar'21.

In Jan-Mar’21, there were 4 new advertisers in the Top 10 list compared to Jan-Mar’20. The Top 10 advertisers accounted for 22% of overall Ad Volumes in Print medium during Jan-Mar’21.

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM

Hindi Language Publications had 41% share of ad space, while the top five publication languages together accounted 83% share of ad space. The General Interest publication genre accounted for 95% of Print Ad Volumes.