SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka

• SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s.
• Some of the brands it has onboarded includes Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance & GoDigit amongst others.

SonyLIV has announced that it has roped in over 50 advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance & GoDigit amongst others for India’s tour of Sri Lanka comprising three ODIs and three T20s that began on July 18 and will go on till July 29.

The series can be viewed live across 6 different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.

With the increasing viewership coupled with the love for cricket amongst fans, SonyLIV has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.

The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from July 23.

Ranjana Mangla, Sr. VP & Head of Ad Revenue, SonyLIV said, "We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform."