The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
- The company announced a target of over 100 new titles per year for Disney+ and revealed a vast slate of incredible content from Disney, Pixar, Marvel, Star Wars and National Geographic.
- Star to launch in select overseas markets in February 2021 as a fully-integrated part of Disney+, with its own brand tile and a wide array of general entertainment from the company’s Television and Film Studios that will double the content catalog.
- Standalone streaming service Star+ to launch in Latin America in June 2021, featuring both general entertainment content and live sports.
Bob Chapek, Chief Executive Officer, The Walt Disney Company, and Bob Iger, Executive Chairman and Chairman of the Board, led the virtual event, which included presentations from leaders of the company’s content and distribution teams, along with financial updates from Christine McCarthy, Senior Executive Vice President and Chief Financial Officer, and Lowell Singer, Senior Vice President, Investor Relations.
“The tremendous success we’ve achieved across our unique portfolio of streaming services, with more than 137 million subscriptions worldwide, has bolstered our confidence in our acceleration toward a DTC-first business model,” said Mr. Chapek. “With our amazing creative teams and our ever-growing collection of the high-quality branded entertainment that consumers want, we believe we are incredibly well positioned to achieve our long-term goals.”
Disney’s Twitter account shared today’s announcements as they were revealed during the Investor Day webcast. The thread may be viewed in its entirety here.
Beginning March 26, 2021, Disney+ will be priced in the U.S. at $7.99 per month or $79.99 per year, while the Disney Bundle with Disney+, Hulu, and ESPN+ will be priced at $13.99 per month. A new agreement with Comcast was also announced, that will bring Disney+ and ESPN+ experiences to Comcast X1 set-top boxes and Flex platforms in the first quarter of 2021, joining Hulu which became available on these platforms in Spring 2020. Additionally, Hulu customers will also be able to subscribe to ESPN+ within the Hulu user interface and access the ESPN+ lineup of sports programming there beginning in early 2021.
Building on the successful launch of Disney+ Hotstar in India and Indonesia, Disney shared new details for its international general entertainment content brand, Star, which will be included as part of Disney+ in select international markets, and launch as a separate streaming service in Latin America as Star+. The Star brand will serve as home to thousands of hours of television and movies from Disney’s creative studios, including Disney Television Studios, FX, 20th Century Studios, 20th Television, and more, enhanced by the addition of local programming from the regions where available.
Star will launch in Europe and several other international markets on February 23, 2021 as a fully integrated part of Disney+, with its own branded tile and a new collection of renowned general entertainment series, movies, documentaries and more that will double the content catalog available to Disney+ subscribers. Disney+ will be updated globally to offer enhanced parental controls enabling the family-friendly experience parents expect, including the ability to set limits on access to content for specific profiles based on content ratings and the ability to add a PIN to lock profiles with access to mature content. In Europe, the service will be priced at €8.99 per month or €89.99 per year, with a similar pricing adjustment in the other Star launch markets, including Australia, New Zealand, and Canada. The streaming service will continue its global rollout, now with Star, in new markets beginning with Singapore on February 23, 2021, followed by Eastern Europe, Hong Kong, Japan, and South Korea later in 2021.
In Latin America, to take advantage of the region’s portfolio of live sporting events, the company will launch Star+ as a standalone streaming service. Star+ brings together an unrivaled Star content collection, local original productions, and an array of live sports from ESPN, including top soccer leagues, grand slam tennis, and more. Star+ will launch in June 2021 as a stand-alone service for ~$7.50 per month (or the local equivalent), or as part of an attractively priced bundle with Disney+ for ~$9.00 per month (or the local equivalent).