TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
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Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively
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TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC

Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively
  • Broadcasters have reason to cheer as TV advertising witnessed an upswing during the Jan-April period, according to data from BARC.
  • Digital-native brands continue to contribute significantly towards the growth of TV Ad Volumes, particularly those from the E-Commerce category.
TV advertising volumes saw an upswing during the Jan-April 2021 period, according to data from BARC. Total ad volumes increased by 39% for the January to April 2021 period as compared to 2020. This growth is also the
highest when compared to the same period in the previous years.

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC

FY 21-22 started on a positive note with higher Ad Volumes compared to the previous 4 years. Total Ad Volumes increased by 2x in April 2021 vs April 2020 and is the highest compared to the same period in the previous years.

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC


Ad Volumes for the Top 3 sectors have witnessed an increase in April 2021 as compared to 2019 and 2020. While Ad Volumes for Durables are stable at 2019 levels, Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively.

Digital-native brands continue to contribute significantly towards the growth of TV Ad Volumes, particularly those from the E-Commerce category.

As a positive sentiment in the construction sector, Ad Volumes for the ‘Building Equipments’ category posted a steep 200% growth in April 2021 over April 2020.

“Television continues to be resilient even during the most difficult times and data from January to April 2021 reinstates this sentiment. Advertisers continue to rely on television to reach out to the right audience in spite of COVID-19 limitations and lockdowns in various parts of the country. We are also witnessing many new advertisers turning to TV in this quarter adding to the positive sentiment for the medium,” said Aaditya Pathak, Head –
Client Partnership & Revenue Function, BARC India.

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC

Ad Volumes for Durables for March & April 2021 combined, have increased exponentially (4x) from 2020 and are 3% higher than 2019. 39 new Advertisers in the Durables Sector advertised in April 2021, that were not active in the last two years during the same period.

Moreover, there were 58 new brands that began advertising in April 2021.