The highest viewership for TV was recorded in week 13.
- In week 18, overall
FCTdropped by 9% & there has been a 7% decrease in advertiser count.
- Smartphone consumption continues to be at ~4 hours per day, 14% higher than pre-COVID period.
The highest viewership for TV was recorded in week 13, post which there has been a gradual drop, though it’s still significantly higher than pre-COVID period.
Markets with lower penetration of red zones showed a significant drop in viewership in week 18, in comparison to peak-COVID & COVID weeks 11-17.
While TV viewership continues to rise, there was a 9% and 7% drop in FCT and Advertisers count respectively in week 18 as compared to week 1.