Voot Select will be helmed by Ferzad Palia, Head – Youth, Music & English. Voot Select will be in addition to his exist...
- Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further.
Voot Selectis the second subscription based streaming service from Viacom18 and will soon launch in India.
The new business vertical under Viacom18 Digital Ventures will be helmed by Ferzad Palia, Head – Youth, Music & English. Voot Select will be in addition to his existing responsibilities.
Voot Select is the dawn of a new era in the story of Voot. The logo intends to reflect its commitment to providing exclusive content and quality entertainment for subscribers. Minimal, premium, and contemporary -- this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience.
Speaking about adding further scale to the digital business,
Speaking on the same Gourav Rakshit, COO at Viacom18 Digital Ventures said, “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select, once live, will see many untapped genres being made available for our users to experience and enjoy.”
Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India.