A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• The $4.8 billion PR tech industry.
• Facebook warns advertisers about Apple's privacy move.
• Google's return to offices.

If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

How small companies are taking on giants like Cision and Meltwater for a piece of the $4.8 billion PR tech business

• A new report from Burton-Taylor International Consulting lays out how small companies are taking on juggernauts like Cision and Meltwater, Sean Czarnecki reported.
• Social media is PR tech's biggest, fastest growing segment with $2.2 billion spent in 2020.
• This report comes at a time of increasing investor interest in PR tech.

Read the story.

Leaked memo: Facebook details how Apple's privacy change will impact its advertising business

• A leaked Facebook memo to advertisers lays out how Apple's new iOS 14.5 will impact ad campaigns, Patrick Coffee and I reported.
• The memo warns that results will fluctuate and audiences will shrink.
• Certain attribution tools will no longer be available.

Read the story.

Google's push to bring employees back to offices in September is frustrating some employees who say they'll quit if they can't be remote forever

• Google employees are expected to return to offices in September.
• Some employees aren't happy about the idea. Others want details on the new hybrid plans, Hugh Langley reported.
• One employee told Insider they quit because Google wasn't permitting a fully remote policy.

Read the story.

More stories we're reading:

• WarnerMedia's content power players: The top 19 execs running studios and networks like Warner Bros., HBO, and HBO Max after a massive reorg (Insider)
• ByteDance is building a new BytePlus division to sell the systems underpinning TikTok's wild success to other companies (Insider)
• Facebook to pay $5 million to local journalists in newsletter push (Reuters)
• WPP denies shares to founder Sorrell, who calls move 'petty' (Bloomberg)

Thanks for reading and see you Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.