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An infamous lingerie brand is selling a sexy White Claw costume this Halloween

  • Lingerie brand Yandy is selling a sexy "Hard Outlaw" costume that clearly references White Claw for Halloween 2019.
  • "Be the sweetest seltzer on the shelf and sip away your Saturday in this thirst-quenching exclusive Hard Outlaw costume," reads the costume's description.
  • The creation of a sexy White Claw costume reveals how the hard seltzer brand has become a cultural icon in 2019.
  • Visit Business Insider's homepage for more stories.

White Claw took over the booze industry in 2019. Now, an infamous lingerie brand is trying to see if the hard seltzer can take over Halloween.

Yandy - which also sells a Sexy Beyond Burger costume - is selling a "Hard Outlaw" costume for $54.95. The skimpy two-piece outfit clearly mimics White Claw's logo, with text reading: "Outlaw: Party Hard."

Yandy - which did not immediately respond to Business Insider's request for comment - is known for its topical and sometimes controversial costumes. Other ripped-from-the-headlines outfits for sale on the brand's website include "Miss Impeachment" and a costume inspired by the college admission scandal.

Read more: An infamous lingerie brand is selling a sexy 'Beyond Burger' costume this Halloween

Like the sexy Beyond Burger, the Hard Outlaw costume highlights White Claw's cultural dominance. Hard seltzer's popularity exploded in 2019, with sales tripling last year's figures.


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