An infamous lingerie brand is selling a sexy White Claw costume this Halloween

Kate Taylor

Oct 9, 2019, 23:43 IST

Lingerie brand Yandy is selling a sexy "Hard Outlaw" costume that clearly references White Claw for Halloween 2019.
"Be the sweetest seltzer on the shelf and sip away your Saturday in this thirst-quenching exclusive Hard Outlaw costume," reads the costume's description.
The creation of a sexy White Claw costume reveals how the hard seltzer brand has become a cultural icon in 2019.
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White Claw took over the booze industry in 2019. Now, an infamous lingerie brand is trying to see if the hard seltzer can take over Halloween.

Yandy - which also sells a Sexy Beyond Burger costume - is selling a "Hard Outlaw" costume for $54.95. The skimpy two-piece outfit clearly mimics White Claw's logo, with text reading: "Outlaw: Party Hard."

"Life is hard to handle without that five percent bubbly buzz," reads the description. "Be the sweetest seltzer on the shelf and sip away your Saturday in this thirst-quenching exclusive Hard Outlaw costume."

Yandy - which did not immediately respond to Business Insider's request for comment - is known for its topical and sometimes controversial costumes. Other ripped-from-the-headlines outfits for sale on the brand's website include "Miss Impeachment" and a costume inspired by the college admission scandal.

Like the sexy Beyond Burger, the Hard Outlaw costume highlights White Claw's cultural dominance. Hard seltzer's popularity exploded in 2019, with sales tripling last year's figures.

White Claw - which makes up more than half of the hard seltzer market - has seen triple-digit sales growth in the past year. In late September, following Business Insider's reports of a White Claw shortage, parent company Mark Anthony Brands said it would invest $250 million in production facilities in order to meet demand.