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Peacock's big testClaire Atkinson took the temperature on Comcast's streaming venture
Peacock is key to NBCUniversal's effort to keep TV dollars as viewers shift online - and to Comcast's plan to grow broadband customers by offering them a freebie.
From Claire's story:
As Peacock nears its first birthday, NBCUniversal's streamer is facing fresh challenges - and doubts.
Peacock has delivered in its first year, providing average active user guarantees to launch partners like Target, Capital One, State Farm, and Verizon.
"Peacock has definitely met or exceeded expectations," Horizon Media's co-chief investment officer David Campanelli told Insider. "They are outperforming their average active user estimates, which is good to see, and content has been high quality as expected."
But as NBCUniversal enters one of the most transformational upfront negotiating periods in years, advertisers are ready to cite Peacock's growing competition to squeeze out better prices, narrower targeting, and more data from the ratings-free black box that is streaming.
Read the rest here: Comcast's Peacock is facing a tough test as competition heats up and advertisers seek more viewer data
Recess takes on PepsiCo
It's a way for Recess to grow without waiting for the federal government to rule on CBD - and capitalize on the success of CPG giants like
CBD lacks regulation at the federal level, which effectively bans CBD brands from key national retailers.
But while magnesium is recognized as safe, the science connecting it with reducing anxiety is less solid.
Read the rest here: Recess scored a hit with its millennial pastel-hued CBD seltzer. Now its CEO is challenging PepsiCo with a move into magnesium-infused 'relaxation beverages.'
Other things you might not know about the more woke Playboy today: It's no longer associated with the Hefners. The magazine said in 2019 it would predominantly hire women photographers to shoot Playmates and that it would have intimacy coordinators on set.
Read the rest here: Playboy is the latest company to hop on the NFT trend. The company's chief brand officer explains why the digital asset revolution is 'an enormous business opportunity'.
Other stories we're reading:
- Amazon surpasses 10% of US digital ad market share (WSJ)
- Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform (Digiday)
- A ketchup shortage in the US is causing prices to spike - and it could get harder to find ketchup packets at restaurants (Insider)
- Snap looked at ways of circumventing Apple's new privacy rules (FT)
- We got an exclusive look at the pitch deck messaging startup Sendbird used to raise $100 million and become a unicorn (Insider)
Thanks for reading, and see you next week. And remember you can sign up for this newsletter here.- Lucia