Disney Plus subscriber numbers are soaring — but that's not the whole story
Disney Plus' "Mulan"Disney
Here are the top media and advertising stories from Business Insider for August 6.
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Disney Plus subscriber numbers are soaring — but that's not the whole story

Here are the top media and advertising stories from Business Insider for August 6.

Hi! Welcome to the Insider Advertising daily for August 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today's news: Disney Plus hits a new milestone but trails behind Netflix's revenue, salary data for top agency roles, and marketers weigh in on Microsoft's potential TikTok acquisition.

Disney Plus' audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber

Read the full story here.

Disney Plus subscriber numbers are soaring — but that's not the whole story
Mark Read, CEO of WPP GroupReuters

Top ad industry salaries, revealed: How much the biggest holding companies including WPP, Publicis, and Omnicom pay employees, from junior account directors to global creative leads

Read the full story here.

Disney Plus subscriber numbers are soaring — but that's not the whole story
TikTok CEO Kevin MayerMichael Buckner/WireImage

Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

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More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren