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Facebook wants you to know it makes Instagram and WhatsApp, so it's changing the Facebook logo to make that clear

  • As of Monday, Facebook has a new logo.
  • Notably, the new logo won't replace the currently existing logo for the social media service named "Facebook" - it's a new logo for the corporate parent company of Instagram, WhatsApp, and the social media service named "Facebook."
  • "People should know which companies make the products they use," chief marketing officer Antonio Lucio said in the announcement. "We're introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding."
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There's Facebook, the social media network used by billions of people around the world, and then there's Facebook, the corporate parent of several major social media and tech organizations.

Facebook, the corporate parent, owns Instagram and WhatsApp and Oculus and, yes, the social media service also named "Facebook."

Confused? You're not the only one. Facebook - the company - is worried about exactly that. And that's why it announced a new logo on Monday.

Behold, the new Facebook corporate logo:

Facebook corporate logo (November 2019)

As Facebook chief marketing officer Antonio Lucio said in the company's blog post revealing the new logo, "We're updating our company branding to be clearer about the products that come from Facebook. We're introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding."

Which is all to say one thing: The logo you see above is solely meant to represent the corporate parent of Facebook, WhatsApp, and Instagram (among other divisions). It's not a new logo for the social media service that's also named Facebook.

The new logo will show up on apps like Instagram and WhatsApp as a means of clarifying who actually owns and produces them, like so:

Instagram app with new Facebook logo, November 2019

And here's what WhatsApp will look like:

WhatsApp with new Facebook corporate logo, November 2019

The new logo is expected to roll out in various Facebook-owned products across the coming weeks.

Facebook first starting explicitly noting its ownership of services like Instagram and WhatsApp earlier this year - a bid towards transparency to users who might not be aware of which tech companies own what services.

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