- Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year.
- Some like Facebook and hummus maker Sabra are advertising for the first time while others like Snickers and Squarespace are returning after a few years.
- The advertisers also include regulars like Anheuser-Busch InBev and Pepsi and presidential candidates Donald Trump and Michael Bloomberg.
- Here's everything we know about the commercials airing during the Super Bowl 2020.
- Visit Business Insider's homepage for more stories.
As the Kansas City Chiefs prepare to take on the San Francisco 49ers at the Hard Rock Stadium in Miami for Super Bowl 2020 on Feb. 2, marketers were gearing up off the field to do battle for spectators' attention.
And with the cost of a 30-second spot on Fox hitting as much as $5.6 million this year, the stakes are higher than ever.
Some advertisers are making their Super Bowl debut, with Facebook and hummus brand Sabra joining regulars like Anheuser-Busch InBev, Avocados From Mexico, and Pepsi.
The game is also going to get political this year, with President Donald Trump and Michael Bloomberg's presidential campaigns buying 60-second ads.
Here's a look at all the ads that are slated to run in the big game. (The list only includes national advertisers.)