Influencersfrequently share links to their
- Those links are often affiliate marketing links that let creators earn a commission on sales.
All those links on Instagram Stories or below a YouTube video aren't all for the convenience of the viewer — they're how many influencers make money from affiliate marketing.
What is influencer affiliate marketing? When someone makes a purchase on a website after clicking through a trackable link or using a specific code, the influencer who posted it can earn a commission from that sale in what's called affiliate marketing.
Influencers often use affiliate marketing as a way to earn income outside of sponsored posts or ad revenue on videos.
"There's a very low barrier to entry to using affiliate programs," influencer Kara Harms previously told Insider. "That's why it's such a powerful tool for all content creators, but especially new ones, to monetize their content quickly and effectively."
There is often no minimum follower count needed to make money from affiliate marketing. This is one reason it's become popular among "nano" and "micro" influencers (with between 1,000 and 100,000 followers) to start making money and working with sponsors as content creators.
How lucrative affiliate marketing is for an influencer depends on several factors such as their following size, engagement, and which industry they are in. It also depends on the commission rates brands and platforms put in place.
Some influencers even text their followers with links to their favorite products as a way to drive sales. Social media platforms themselves have tried to dabble in affiliate marketing as well, such as Instagram's short-lived native affiliate program that had some creators earning hundreds of dollars until it ended in August 2022.
Insider has talked with many influencers and industry experts about affiliate marketing. Here's a rundown of what they told us they have earned.
How much do influencers get paid from affiliate marketing?
We spoke with a handful of influencers about how they incorporate affiliate links into their content. Several detailed their monthly earnings. They ranged from about $50 per month to more than $25,000 per month.
Here's how much money 11 creators make from affiliates:
- Tori Dunlap, a personal-finance influencer on TikTok with 2.2 million followers
- Erika Kullberg, an attorney and YouTube creator with 1.2 million subscribers
- Charlie Chang, a YouTube creator with 974,000 subscribers who posts personal finance and real estate content
- Ryan Scribner, a personal finance YouTuber with 808,000 YouTube subscribers
- Vi Lai, a skincare influencer with 915,000 followers on TikTok
- Keesh Deesh, a Facebook creator with over 360,000 followers who posts about deals
- Kara Harms, a full-time blogger with a social-media following of over 300,000 followers
- Erin Confortini, a personal finance with 235,000 TikTok followers
- Charli Prangley, a part-time YouTube creator with about 221,000 subscribers
- Bethany Everett-Ratcliffe, a fashion and lifestyle micro influencer with 65,000 Instagram followers
- Kayla Compton, a lifestyle nano influencer with 7,600 YouTube subscribers