- Career prospects for
livestreamingcreators extend far beyond the gamingspace.
- Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips.
- Other means of monetization include sponsored streams and commissions for digital shopping hosts.
Livestreaming has surged in recent years.
As more creators from a diversity of genres embrace livestreaming, some describe the medium as a nostalgic way to intimately connect with fans in a fleeting era of
The majority of these earnings come from Super Chats, a tipping tool unveiled by YouTube in 2017 that enables viewers to have their comments emphasized during broadcasts.
In addition to VTubers (and Lawtubers), pastors are another top-earning contingency when it comes to Super Chat, per Playboard, which uses bots to track viewer spend. One top YouTube televangelist, the Nigerian pastor Jerry Eze, made $80,000 on his YouTube channel in one month, he said, with the majority coming from Super Chat.
Other creators are finding their own lucrative niches in the live space.
Brands are also embracing TikTok Live, paying three times as much for sponsored streams as compared to static posts. That said, social shopping – a massive industry in Asia – has yet to deliver in the west.
Amazon, for instance, has seen mixed results. Some
Insider has spoken with a handful of creators, startups, and industry insiders about the rise of livestreaming and how creators are making money by going live.
How streamers are making money on YouTube:
- How much a YouTuber with about 200K subscribers earns in a year from videos about celebrity legal issues
- YouTube channel LegalBytes has surged by livestreaming the Depp vs. Heard trial — and earned $5,000 in a week
- The Depp v. Heard trial led to huge income boosts for law YouTubers. Here's how much some of the top livestreamers earned.
- How YouTuber Harry Mack built an audience of 2M subscribers with freestyle rap and what he earns livestreaming
- A YouTube pastor who prays over requests and touts miracles is making over $80,000 per month
- YouTube televangelists earn tens of thousands of dollars in live tips, but one prominent pastor got cut off from monetization for an anti-vax video
How streamers are making money on TikTok:
- Why brands pay up to 3 times more for sponsored TikTok Live videos than for static posts from top influencers
- A TikToker makes money by letting fans pay to disrupt his sleep with sounds like a duck quacking. Here's how much he earns.
- How an ASMR creator makes up to $300 per livestream
How streamers are making money on Instagram:
- How one micro influencer uses live shopping as part of her affiliate marketing strategy
- How one Instagram creator made $1,000 in about one week by livestreaming and getting "Badges"
- How influencers are getting paid hundreds of dollars to go live with "Bonuses"
- How some influencers are landing sponsored livestreams for hundreds — even thousands — of dollars
How streamers are making money on Twitch:
- How a Twitch channel known for 'Dungeons and Dragons' earned over $9 million in the last 2 years
- How much a Twitch streamer earns in a month combining gaming and ASMR
- How a Twitch streamer with over 29,000 followers makes $2,800 each month
How streamers are making money on Amazon Live:
- How an influencer has made 6 figures on Amazon by livestreaming
- Leaked emails reveal what Amazon offers to pay influencers to post shoppable livestreams, and its requirements
- Why Amazon's live-shopping program has struggled to win over influencers, even though it's handing out bonus payments
- How an influencer is making almost as much money using Amazon Live as she is doing brand deals