Hi, this is Amanda Perelli and welcome back to Insider
Behind closed doors,
Some creators and industry experts said they felt the volume of posts recommended by Instagram was unsustainable and others said they appreciated the recommendations.Here's a glimpse at what Instagram recommended, according to one creator:
3 in-feed posts a week (including in-feed Reels or IGTV posts).
8 to 10 Stories a week (and at least 2 a day).
4-7 Reels a week.
1-3 IGTV a week (including Instagram Live).
"When I first heard the ideal amounts, I had to stop myself from laughing out loud," said artist and small-business owner Rachel Reichenbach.She said she felt the volume of content was "unrealistic." Read more on the advice Instagram shared with creators here.
And my colleague Dan Whateley wrote that Auerbach and Twer are now moving beyond brand deals to direct-to-consumer sales by selling a mask that you can wear on your wrist when it's not on your face.To promote the "Slapmask," the pair turned to TikTok:
They posted a TikTok video on December 9 directing followers to a custom link to the Slapmask's e-commerce page.
The TikTok post helped drive over $100,000 in sales without any paid promotion on the app.
"The bulk of the views were in the first few days, and most of the sales came from that video," Auerbach said.
Sydney and I spoke with influencers, talent agents, and managers about the impact of the coronavirus on the influencer industry.Here are some holiday campaign trends and rates they saw in 2020:
One influencer was offered $6,000 for an Instagram package (in-feed photo, a Reel, and a few Stories) - a higher rate than her average starting prices.
Brands adapted their strategies this holiday season with elements like livestreaming and giveaways gaining popularity.
One agent said merchandise sales had also steadily increased this year, making influencer-led direct-to-consumer products a major revenue source for his digital client.
What it's like working for a YouTube star and how to get a job in the influencer industry by networkingTaylor King is a
Using Instagram to reach people by regularly commenting on photos.
Responding to people's Instagram Stories.
Starting up conversations by direct messaging people. Instagram users can direct message anyone - no matter how famous they are.
"No one remembers you liked a photo, so I will comment something that stands out, like something that will make them laugh or know I watch their videos," she said.
More creator industry coverage from Business Insider:Instagram
6 real media kit examples that Instagram influencers use to land brand deals (Dan Whateley, Sydney Bradley, and Amanda Perelli)
15 YouTube stars break down how much they get paid per month (Sydney Bradley and Amanda Perelli)
- The 'Ratatouille' musical that began as a TikTok trend earned over $1 million in ticket sales (Dan Whateley)
This week from Insider's digital culture team:
Page Six reported on Tuesday that Kanye and his wife, Kim Kardashian West, were headed toward a divorce. Then a TikTok video claimed that gossip in Los Angeles had been revolving around Kanye and Star "for months."The video was created by Ava Louise, the internet troll who last year filmed herself licking a toilet seat in an airplane for a "coronavirus challenge."
When the YouTube drama personality Keemstar asked Star about the rumor, Star said, "I'm having the best time in Wyoming, come visit sometime!"Read the full story here.
More from Insider:
An Instagram parenting influencer died while pregnant (Rachel E. Greenspan)
Here's what else we're reading:
The personalized shout-out app Cameo says it fulfilled 1.3 million videos in 2020 (Natalie Jarvey, from The Hollywood Reporter)
A tax expert believes YouTube star PewDiePie is trying to dodge his taxes (Chris Stokel-Walker, from Input Magazine)
Meet the executive who changed Hollywood's image of YouTube (Wendy Lee, from the LA Times)
Over 2,000 Facebook Gaming creators are making more than $1,000 per month on the platform (Rebekah Valentine, from GamesIndustry)