Hi, welcome back to Insider's influencer industry
This is Amanda Perelli, and I'm part of our team that reports on the business of influencers, creators, and social-media platforms.In this newsletter, you'll find a weekly look at what's new in the influencer industry at large. Every Thursday, I'll take you inside the creator economy, highlighting the top news of the week, chatting with the power players in the business, and breaking down the ways influencers earn their money online.
Our looks at the industry range from investigations to how-to guides.I hope this newsletter helps you stay ahead of the curve. Send tips or feedback to me at firstname.lastname@example.org.
The exact 26-page
mediakit a new TikTok influencer group uses to pitch brand sponsors
The influencers paying their way through college by posting YouTube videos
Dan Whateley wrote that the platform is launching new tools and a "creator mode" to help users build a following on the app.
Along with these tools, the platform is also in the early stages of testing audio features similar to those on the app Clubhouse.Its investment comes at a time when supporting creators has become key for all social platforms.
"With creator mode, we are saying, 'Hey, if you want to start the process of building an audience past your network or you have an audience and you want to showcase your content, make it more in the forefront, we're going to give you a chance to do that,'" said Keren Baruch, LinkedIn's creator product lead.
LinkedIn is currently hiring for a new creator management team, and it's considering other ways to help creators monetize directly on its platform.
Users who land on a creator's profile will be prompted to "follow" rather than "connect" with them by default.
Creator profiles showcase a user's articles, posts, and newsletters above everything else, including their professional resume.
Have a tip on LinkedIn's creator tools? Email Dan Whateley: email@example.com.
Sydney Bradley wrote that the platform plans to fund shows by
This week, the Sway House launched its first show, "Sway Life," across IGTV, Facebook Watch, and Messenger's Watch Together.
Instagram plans to fund the cost of Bunim/Murray, the production company making the show.
And the platform intends to cover the production expenses of video projects for a handful of creators, including two other influencer collab houses.
TikTok mansion The Crib Around The Corner (TCATC) recently secured AT&T TV as its house sponsor.
The media kit states that TCATC will be in operation for 7 months (through August 31, 2021).
In the first 24 hours, the group account gained: 53,300 new followers, 402,000 video views, and 3,507 comments.
The media kit also highlights COVID-19 precautions it's taking to protect its creators.
Meet the 'study influencers' paying their way through college by posting YouTube videos on exam tips, productivity hacks, and campus life
"StudyTube" has become a popular trend on
In total, the video has more than 23 million views and earned Choy more than $90,000 in AdSense revenue.Choy said his YouTube channel, where he posts videos about productivity and college life, has helped him fund his way through college at Vanderbilt University.
- How 5 media brands have surged on TikTok by studying the app's trends and making employees stars (Dan Whateley)
- New hires at TikTok and other talent signings (Dan Whateley)
YouTube star David Dobrik is losing sponsors for his podcast 'Views' amid Vlog Squad scandal (Amanda Perelli and Sydney Bradley)
- 11 real media kit examples that influencers use to get brand sponsorships (Amanda Perelli, Dan Whateley, and Sydney Bradley)
- The 10 top earners on Cameo in 2020, including a star of 'The Office' who made over $1 million (Amanda Perelli)
This week from Insider's digital culture team:
QAnon influencers are outraged over Lil Nas X's "Satan Shoes" and new music video.Rachel Greenspan wrote that the far-right conspiracy theory is taking cues from right-wing influencers and pundits.
The QAnon connection comes as no surprise, as believers accuse their enemies of being Satanists.
- Who is the Vlog Squad? Here are all of the current and former members of David Dobrik's YouTube group
Here's what else we're reading:
People are dragging influencers for their barely-there masks (Lauren Strapagiel, from BuzzFeed)
Addison Rae preformed TikTok dances on Jimmy Fallon and didn't credit the original Black creators (Adrienne Sheares, from Adweek)
Facebook shorted video creators thousands of dollars in ad revenue (Ashley Carman, from The Verge)
A Japanese fruit has built a cult following with the help of Instagram influencers (Danielle Wiener-Bronner, from CNN Business)