McDonald's fired CEO Steve Easterbrook on Sunday over his relationship with an employee.
Shoshy Ciment
Nov 6, 2019, 15:27 ISTadvertising
McDonald's CEO was just fired over a relationship with an employee. Here are 18 major changes he made during 4 years at the helm of the fast-food giant.
- McDonald's fired CEO
Steve Easterbrook on Sunday over his relationship with an employee. - The company said in a press release that Easterbrook was terminated after he "violated company policy and demonstrated poor judgment involving a recent consensual relationship with an employee."
- Easterbrook holds a position at Oxford University's Centre for Corporate Reputation.
- Easterbrook became CEO in March 2015 and was responsible for fostering major changes in the fast-food empire, including transforming McDonald's into a chain that offers more than just unhealthy food.
- From moving the company's headquarters to cutting menu items, here are 18 changes that happened at McDonald's during Easterbrook's tenure.
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Though the details of Easterbrook's relationship are still unknown, the company's stock took a hit on Monday morning, sinking as much as 3%.
Easterbrook holds an honorary academic position at Oxford University's Centre for Corporate Reputation. Before becoming CEO in 2015, Easterbrook served as the company's chief brand officer and as a leader of McDonald's business in the UK and northern Europe.
When Easterbrook came on as CEO in 2015, the company's same-store sales had fallen for six straight quarters in the US. He announced a turnaround plan to revive the business, which included listening to customers and quickly adapting to changing tastes.
After Easterbrook took the helm, the company cut several menu items, changed the ingredients in its US chicken recipe, and moved its corporate headquarters.
Here are 18 changes that McDonald's made while Easterbrook was CEO.
McDonald's CEO was just fired over a relationship with an employee. Here are 18 major changes he made during 4 years at the helm of the fast-food giant.
1. A massive new high-quality burger was added to the menu.
2. Menu items were cut.
3. A customizable burger option was rolled out nationwide.
4. The company started using butter instead of margarine on the McMuffins, biscuits, and bagels.
5. The chain launched a new buttermilk crispy-chicken sandwich made with real buttermilk.
6. McDonald's launched delivery service.
7. Breakfast was expanded to be served all day.
8. Healthier menu items were tested out.
9. The company's chicken recipe was upgraded.
10. The company tested out a new recipe for Chicken McNuggets.
11. The Dollar Menu was replaced.
12. The company followed Starbucks and added espresso-based drinks to the menu.
13. McDonald's added Buttermilk Crispy Tenders, which were a massive hit.
14. McDonald's rolled out fresh-beef Quarter Pounders.
15. Digital deals helped attract more shoppers.
16. Restaurants were remodeled.
17. The McDonald's headquarters were moved to Chicago.
18. McDonald's acquired tech startups to help speed up drive-thrus.
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