McDonald's CEO was just fired over a relationship with an employee. Here are 18 major changes he made during 4 years at the helm of the fast-food giant.
- McDonald's fired CEO
Steve Easterbrookon Sunday over his relationship with an employee.
- The company said in a press release that Easterbrook was terminated after he "violated company policy and demonstrated poor judgment involving a recent consensual relationship with an employee."
- Easterbrook holds a position at Oxford University's Centre for Corporate Reputation.
- Easterbrook became CEO in March 2015 and was responsible for fostering major changes in the fast-food empire, including transforming McDonald's into a chain that offers more than just unhealthy food.
- From moving the company's headquarters to cutting menu items, here are 18 changes that happened at McDonald's during Easterbrook's tenure.
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Though the details of Easterbrook's relationship are still unknown, the company's stock took a hit on Monday morning, sinking as much as 3%.
Easterbrook holds an honorary academic position at Oxford University's Centre for Corporate Reputation. Before becoming CEO in 2015, Easterbrook served as the company's chief brand officer and as a leader of McDonald's business in the UK and northern Europe.
When Easterbrook came on as CEO in 2015, the company's same-store sales had fallen for six straight quarters in the US. He announced a turnaround plan to revive the business, which included listening to customers and quickly adapting to changing tastes.
After Easterbrook took the helm, the company cut several menu items, changed the ingredients in its US chicken recipe, and moved its corporate headquarters.
Here are 18 changes that McDonald's made while Easterbrook was CEO.