Olivia Jade is rebuilding her influencer business after the college-admissions scandal
Amanda Perelli
May 20, 2021, 18:22 IST
The top influencer news of the week includes how podcasters can make money using Patreon and inside a management firm f...
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Olivia Jade Giannulli's influencer comeback is in full swing.
In recent months, she has begun to regularly post on social media, work with brands, and do affiliate marketing.
Her rebound comes two years after her parents, Lori Loughlin and Mossimo Giannulli, were first indicted on charges of conspiracy and fraud related to the infamous college-admissions scandal.
When the headlines broke in 2019, Olivia Jade was already an established influencer with over one million followers on YouTube and Instagram.
But as the scandal grew, her influencer career was derailed as brands like Sephora and Amazon dropped her.
Sydney Bradley broke down how Olivia Jade is rebuilding her influencer business:
Her influencer comeback began in earnest in December 2020, when she spoke publicly about the scandal for the first time on an episode of "Red Table Talk."
Olivia Jade has shared links to products using affiliate links from the platform RewardStyle.
Recently, she has posted sponsored content with the brands Revice Denim and White Fox Boutique (she said she was donating an unspecified amount of money from this partnership).
While Olivia Jade's influencer business is rebounding, she has yet to work with brands as prominent as Sephora and Amazon again.
Annelise Campbell quit her job as a marketer to build an agency focused on diversity and inclusion.
Campbell launched CFG, an influencer-marketing and talent-management firm, at the end of 2019.
CFG now represents 30 influencers and Campbell describes the management firm as "deliberately diverse, intentionally inclusive."
Campbell manages her clients' invoicing, content schedules, and makes sure that they are on track to meet their revenue goals
Early on, she hired a freelance lawyer to review the contracts.
Last year, Campbell reached out to agencies and asked how her influencers could help them create content while production facilities were closed during the pandemic.
CFG's roster is made up of creators of color many of whom are "micro" influencers, a category of influencers who typically have under 100,000 followers.
Gohar Khan set up his TikTok account, @goharsguide, in September to help students apply to college.
He now has more than 880,000 followers, and has earned around $3,500 from brand deals.
Khan has worked with brands such as the study-tools company Quizlet and the scholarship program Rise.
Molly Innes wrote about how he works with brands and how TikTok has boosted his consulting business:
He charges $500 for a single promotional video on TikTok.
TikTok has also helped promote his college-student consulting startup, which employs about a dozen student consultants.
"Every day I get a lot of DMs on Instagram and a ton of emails from different companies trying to sponsor me," Khan said. "The last thing I want is to advertise something to my viewers that I don't truly believe in."
The company hosts classes and workshops from influencer industry experts like Atelier Ventures' Li Jin and entrepreneur and Instagram influencer Louise Thompson.
Enrollees pay a flat fee to take courses at the same time as other students. The company said four courses on its platform have earned more than $100,000 since it launched three months ago.
Instagram will host its first-ever Creator Week, June 8 to 10.Instagram
Platform updates:
Instagram will host a week of virtual programs from June 8 to 10, called Creator Week. The event is designed to help creators build their careers and connect them with their peers.
Starting June 1, YouTube may place ads and earn money off videos that are not in its partnership program outside of the US.
The percentage uptick for the last 7 days: 1,635%.
This trend is centered around TikTok star Bella Poarch's new song, "Build a Bitch." Poarch has 68 million followers on TikTok, and she is known for her viral lip-syncing video to the song "M to the B," which has 604 million views.
