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Here are the top media and advertising stories from Business Insider for October 12.
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Postmaster General Louis DeJoy hires a consulting firm

Here are the top media and advertising stories from Business Insider for October 12.

Hi! Welcome to the Insider Advertising daily for October 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today's news: Postmaster General Louis DeJoy hires a consulting firm, Beyond Meat bets big on breakfast, and Instagram adds audio features to Reels.

Facing Congressional investigation, Postmaster General DeJoy hires a consulting and PR firm with deep Trump administration ties

Read the full story here.

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Beyond Meat thinks breakfast is the next big battlefield for plant-based meat makers — its CMO explains why

Read the full story here.

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Instagram has added new audio features to Reels that solve a major pain point for music marketers and could help it compete with TikTok

Read the full story here.

More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren