Link Copied
Quibi's Jeffrey KatzenbergDaniel Boczarski/Getty Images for Quibi
Here are the top media and advertising stories from Business Insider for July 28.
advertising

Quibi is paying bloggers to write about its shows to drum up some needed buzz

Here are the top media and advertising stories from Business Insider for July 28.
Download A&M Marketing E-book

Hi! Welcome to the Advertising Insider daily for July 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today: Quibi's partnerships with publishers to build buzz, Omnicom's diversity numbers, and Facebook's upcoming earnings.

Quibi is paying a network of digital media sites to write about its original shows, borrowing a tactic from Netflix, Hulu, and other streamers

Read the full story here.

77220098

Ad giant Omnicom releases diversity numbers showing 5.5% of US staff is Black — read the internal memo outlining CEO's 8-step action plan

Read the full story here.

77220100

Facebook's earnings report could highlight how quickly the pandemic accelerated the advantage for big tech

Read the full story here.

More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

COVID-19IndiaCases: 2.21MDeaths: 43.3kRecovered: 1.48M
COVID-19WorldCases: 19.46MDeaths: 722kRecovered: 12.06M
COVID-19USACases: 4.89MDeaths: 159kRecovered: 1.65M