- We're seeking nominations for Insider's eighth annual list of the most innovative CMOs.
- They're confronting economic volatility, the rise of AI, and finding new ways to reach consumers.
Insider is seeking nominations for our eighth-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your nominees via this survey by 5 p.m. ET on April 28.
Marketers are facing a raft of challenges, from economic volatility, brand safety concerns, and continued difficulties in targeting ads and measuring their effectiveness. But they're also looking ahead to fresh opportunities, with the rise of streaming and new platforms like TikTok, as well as the promise of generative AI.
Insider will spotlight the marketing experts guiding their companies through these changes; finding creative ways to update their marketing mix; reaching consumers through new mediums; and pioneering new advertising models within their companies.
They don't have to necessarily hold the CMO title, but should be the senior-most marketing executives at consumer brands and should have been in their roles for at least six months.
Criteria and methodology
The list will consider factors including executives' influence on their company's performance, their role and responsibilities, the size of the brand, and their impact on the industry. Entries that are backed by quantitative data to support an executive's contribution to their company's growth have a better chance of standing out.