Link Copied
NBC
Here are the top media and advertising stories from Business Insider for September 17.
advertising

Targeted TV advertising is losing steam, and industry players are scrambling to save it

Here are the top media and advertising stories from Business Insider for September 17.

Hi! Welcome to the Insider Advertising daily for September 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today's news: Targeted TV ads hit a speed bump, Cision and Meltwater try to merge, and a new startup wants to take on consultants.

Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out

Read the full story here.

78157954

Cision and Meltwater, the two largest PR software companies, are planning a merger, and the DoJ has explored whether it would hurt competition

Read the full story here.

78157956

A startup by a Thrive Global and Refinery29 vet is taking on traditional consultants with experts including Shark Tank's Daymond John and makeup mogul Anastasia Soare

Read the full story here.

More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here. — Lauren