- Private equity firms have invested in the
public relationssoftware industry in recent years, giving rise to a $4.5 billion industry.
- Business Insider identified the top 27 PR software companies that use
technologyto help clients monitor mediacoverage and manage crises.
Communications chiefs and public relations agencies are scrambling for technology solutions to gain an edge over their competitors.
That's given rise to a $4.5 billion industry of firms providing services from social media analysis to press release distribution to crisis detection.Business Insider identified the top 27 PR software companies. They include new players like measurement platform Memo that have signed on clients like Google and Walmart by offering exclusive publisher data; established PR firms; and legacy players like