- YouTuber Erika Kullberg believes creating an email list is an important business tool for creators.
- Email is one way for
influencersto communicate directly with their fans off social media.
- This tool offers a more direct way for influencers to promote something, and earn money.
Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.
Having access to a fan's personal email is a more direct way to promote something as an influencer and sell a product or service to followers.Erika Kullberg, an attorney who runs a personal-finance
Kullberg used her email list to promote and sell a course on mastering YouTube. Over 100 people have enrolled in the course since she launched it late last year, and she has earned over $36,000 in sales, she said.To grow her email list, she created a free 12-page PDF with some tips related to YouTube. Followers can download the guide on her website, and after they do, she will send them a series of emails with additional YouTube tips and promote the course within the emails.
"I found that this results in higher conversions rather than trying to sell the course directly," she said.