Alibaba is dominating - but the retailer still has a $161 million problem that founder Jack Ma compared to cancer
"We are asking for Alibaba to begin addressing counterfeits in a manner that is transparent, comprehensible, and fast," the AAFA writes in the letter. "We are asking for Alibaba to create a process whereby Alibaba removes counterfeits quickly at the request of certified brands."Because Alibaba, similar to eBay and Amazon, acts as a portal for third-party sellers, it is difficult for retailers from eBay to Etsy to regulate the merchandise sold. It's even harder in China, where it's estimated 40% of goods sold are counterfeit.
Searches conducted by Business Insider revealed sellers claiming to sell used products from Chanel, Burberry, Rolex, and Gucci. It's unclear if these products are verified by Alibaba.
Alibaba's extensive investments are starting to pay off.The company now uses algorithms, as well as random checks on suppliers, to identify sellers who might be advertising counterfeit goods, according to Barron's.
As of 2012, Alibaba is no longer listed on the "notorious markets" list by the US Trade Representative. And some analysts believe concern about Alibaba's counterfeits is dying down.
But the company will likely have to keep working hard to shake its counterfeit image if it wants to become a dominant retailer on the global scale.
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