Before the event kicked off, a number of celebrities were already spotted on sight at Apple Park. One was Laurene Powell Jobs, the widow of former Apple CEO Steve Jobs.
The event itself took place inside an auditorium on Apple's campus that's named after the late Apple CEO. This is what the Steve Jobs Theater looks like from the outside.
A number of major media executives were in attendance, including Roku CEO Anthony Wood. Apple announced that its revamped Apple TV app is coming to competitor devices, including Roku.
Source: Peter Kafka on Twitter
David Solomon, the former CEO of Goldman Sachs, was also spotted. Apple and Goldman teamed up on the new Apple Card, which will be provided by Mastercard.
Source: Tripp Mickle on Twitter
Venture capitalist Ron Conway, who founded the investment firm SV Angel, was seen walking toward the Steve Jobs Theater.
Source: Peter Kafka on Twitter
Jada Pinkett Smith was spotted in the crowd, although no partnership between Apple and the actress was announced.
Lots of celebrities came on stage to introduce their new shows that would appear exclusively on Apple TV Plus. Famed director Steven Spielberg announced he would reboot his sci-fi TV series "Amazing Stories."
Source: Business Insider
The actresses were joined on stage by Steve Carell, who will also star in the morning-show drama.
Source: Variety
The show is about a world devastated by a virus that leaves only a few million survivors, all of who are blind.
Source: Business Insider
The anthology series is called "Little America," and will be written and directed by immigrants or children of immigrants. "They're not immigrant stories — they're human stories that feature immigrants," Nanjiani said.
Source: Business Insider
Sesame Street brought two of its stars to the Apple stage: Big Bird and Cody. The muppets premiered a children's show called "Helpsters" that uses coding logic to help solve problems. "To teach pre-schoolers about coding, we're giving them an opportunity to change the world in their own special way," Cody said on stage.
Source: Business Insider
