Amazon Is Testing An 'Netflix For Books' Subscription Service That Costs $9.99 Per Month


Amazon could be launching a new service called "Kindle Unlimited" that would offer an e-book and audio-book subscription with "unlimited access to over 600,000 titles and thousands of audio-books" for $9.99 a month, Gigaom's Laura Owens reports.

Amazon was testing the service, but pulled the pages (they're still available on Google Cache). If you search the Kindle store for "KUA Test," you'll still find a selection of titles that presumably would be part of the service.


If Amazon launches Kindle Unlimited it would be a direct challenge to other book subscription services like Oyster, which charges $9.95 a month for over 500,000 titles, and Scribd, which charges $8.95 a month for over 400,000 titles.

This new service also sounds similar to the Kindle Lenders Library, which Kindle users have access to when they pay the $99 per year for a Amazon Prime membership and has 500,000 books. This new service, if it launches, would cost about $20 more. However, Kindle Unlimited might be able to offer a better selection, which could justify the higher price.

Business Insider has reached out to Amazon for comment.


Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.