Amazon launches a new $69 Fire TV

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Amazon launches a new $69 Fire TV

Amazon 4K Fire TV

Matt Weinberger/Business Insider

Amazon just introduced a new, far smaller version of its Fire TV streaming box, retailing for $69. The device was introduced at an event held at its Seattle headquarters.

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The new Fire TV will support 4K and HDR, the new dominant standards in ultra-high definition video.

Plus, Amazon is highlighting how you can use an Amazon Echo smart speaker to control the Fire TV - ask the Alexa smart assistant to play "The Grand Tour," and it'll start rolling on your Fire TV.

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To push that use of the Fire TV, Amazon is introducing new bundles. For $79, you can get the new Fire TV with the Echo Dot smart speaker. Normally, the Echo Dot alone retails for $49.