Amazon says these are the 25 toys every kid will want this holiday season

Jason DeCrow/AP

• Amazon released its holiday wish list on September 5, featuring the top 100 toys kids will likely want this holiday season.
• It further broke it down to a list of the 25 must-have toys.
• The list includes best-selling toys and games that are expected to be popular as gift-giving season rolls around.
• Characters from Marvel, Star Wars, and Harry Potter are prominently featured on the list. Some toys are exclusive to Amazon.
• Visit Business Insider's homepage for more stories.

It might only be September, but the holiday season is upon us.

Luckily, Amazon is prepared.

The e-commerce giant just revealed its Holiday Toy List, a showcase of the 100 best-selling toys that parents should keep their eyes when it comes time to buying gifts, from Lego sets to bicycles. Some toys are exclusive to Amazon and some have not yet been released for sale.

Read more: Walmart says these will be the 48 toys every kid wants this holiday season

"We are excited to reveal the top picks of our Amazon 2019 Holiday Toy List, our best list yet," Anne Carrihill, category leader of Toys & Games for Amazon, said in a statement posted on the retailer's website. "Our Top 100 toys and games has been carefully curated by a team of experts to highlight the newest, best-selling and most-talked-about toys. This year's list features more Amazon exclusive toys and games than ever before."

Here are the top 25 toys that Amazon says kids will likely want the most: