Amazon to take on rivals by launching its own fashion label
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Leveraging the The ET report further revealed, one of them stated that to execute its plans, Amazon India is currently forming a team for its private brands. And in order to steer its ship in the fashion arena, it’s planning to hire experienced people onboard. Therefore, the US-based firm has also interviewed people from other known fashion e-tailers like Myntra and
Amazon has already recruited some people in the new team for its private brands. And now it’s in search of a highly experience person who is capable of heading the business.
However, an Amazon spokesperson told ET, "As a policy, we don't comment on what we may or may not do in the future."
In bid to compete with online fashion giants like Myntra and Jabong, it will be a challenge for Amazon India to progress faster in the ever-growing
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Amazon India is also the official title sponsor of the 25th edition of the India Fashion Week (IFW). This association will help Amazon.in to indicate the growing importance of online fashion purchasing. The first edition of the Amazon India Fashion Week (AIFW) will be held from March 25-March 29 at Pragati Maidan, New Delhi.
(Image: Amazon India)
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