Amazon's Leadership In E-Commerce Comes From These 3 Factors
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Industry analysis shows that in 2011, 13% of all U.S. online retail sales went through Amazon , McKinsey believes.
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The secret? Lower prices than its rivals, a greater product assortment, and better customer relations.
Amazon's leadership in ecommerce is bolstered by a "maniacal" tech investment strategy, according to the report.
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This deck shows why McKinsey believes Amazon is poised to capture even more U.S. retail market share, at the expense of its main street rivals.
From the McKinsey’s Marketing & Sales Practice. To learn more about this topic and others, please visit the Chief Marketing & Sales Officer Forum.
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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
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