Getty/Spencer Platt
Two-day shipping has become the standard.
- Americans are demanding faster and faster shipping times for their online shopping orders, according to a survey by consulting firm AlixPartners.
- The maximum amount of time considered acceptable to wait for a package is now just an average of 4.1 days, down from 5.5 days six years ago.
- Amazon Prime members are even more demanding. According to the survey, they expect packages nearly a day earlier than non-members, on average.
- This represents a new reality for online shopping.
Online shopping is maturing - and customers are starting to get more demanding.
As two-day shipping becomes the online shopping norm, Americans are getting more and more impatient, expecting there to be fewer and fewer days between the date they order and the time when the brown boxes and yellow envelopes start arriving.
A new survey from consulting firm AlixPartners asked 1,000 American adults across all income and geographic demographics how many days they'd be willing to wait to have an item delivered.
The new maximum acceptable time to wait for a package to arrive is now just an average of 4.1 days, according to the survey. That's down from 5.5 days just six years ago, representing a swift change in customers' expectations over a short period of time.
More than half of the respondents - 56% - were Amazon Prime members. Six years ago, only 26% of the survey takers had Prime.
The results represent a new paradigm for retailers trying to sell their wares online.
Customers who are members of Amazon's Prime service - which current estimates peg at about 90 million strong - could be leading this charge. According to the same survey, Prime members have even higher expectations. Their maximum acceptable wait time is only 3.8 days - nearly a day less than the average of non-Prime members, at 4.5 days.
Prime was one of the first to offer unlimited, free two-day shipping with its $99 annual subscription model. This may have gotten shoppers more accustomed to the convenience that two-day shipping offers - and more demanding as a result.
That has forced big retailers who want to sell more online to adapt to the new reality of quick shipping. Free two-day shipping has been the standard at Walmart since early 2017, and Target has now qualified many of the items it sells online for free two-day shipping. Both retailers require orders to be $35 or more to be eligible for free two-day shipping.
Next Story
I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
A 13-year-old girl helped unearth an ancient Roman town. She's finally getting credit for it over 90 years later.
It's been a year since I graduated from college, and I still live at home. My therapist says I have post-graduation depression. 
Sell-off in Indian stocks continues for the third session
Samsung Galaxy M55 Review — The quintessential Samsung experience
The ageing of nasal tissues may explain why older people are more affected by COVID-19: research
Amitabh Bachchan set to return with season 16 of 'Kaun Banega Crorepati', deets inside
Top 10 places to visit in Manali in 2024
