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Ivanka Trump shoes on sale at Century 21.
- Ivanka Trump announced on Tuesday that her fashion company would be closing down so that she can focus on her career in Washington.
- For the past two years, the brand has been the target of a boycott movement that urged shoppers to avoid retailers that do business with the president's family.
- The 24 companies that still sold Ivanka Trump products have now been removed from the boycott list. The boycott's home page includes a note to remind consumers that these retailers failed to drop the brand before it announced its closing.
Now that Ivanka Trump is closing her fashion label, the boycott against companies that sold her products is over but not forgotten.
Shannon Coulter, a brand and digital strategist, in October 2016 launched a campaign under the #GrabYourWallet hashtag to boycott companies that do business with the Trump family. Coulter has removed any companies that stocked Ivanka Trump products from her boycott list, but left a note to remind consumers that these companies failed to drop the brand prior to Trump's announcement that she would be closing the business.
"On July 24, 2018, Ivanka Trump announced she is closing down her brand. This company failed to remove the brand prior to this announcement & was removed from the boycott list simply due to Trump's announcement that the fashion brand will cease to exist," Coulter wrote in a note on her public boycott list.
Prior to Trump announcing that she would be closing her business, some companies, including Nordstrom, Jet.com, and Gilt, had dropped her label.
Canadian department store Hudson's Bay became the latest to do so, citing poor performance as its reason.
While Donald Trump's presidency brought more attention to the fashion company, it hasn't always played in its favor.
According to The Wall Street Journal, online sales surged at the company in 2016 and early 2017 after it was thrust into the limelight during the election, but since then have trended downwards. According to Rakuten Intelligence, which looks at aggregated receipts from online purchases, in the past twelve months sales for Ivanka Trump products on those sites had fallen almost 45% compared to a year ago, the Journal reported.
In a statement to the press, Trump said she would be closing the business to focus on her career in Washington:
"I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington," she said in a statement on Tuesday. "So making this decision now is the only fair outcome for my team and partners."
Read more about Ivanka Trump's brand:
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