An NBA arena is opening an Amazon Go-style store where fans can grab beer and food in under 30 seconds - and never wait in line

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An NBA arena is opening an Amazon Go-style store where fans can grab beer and food in under 30 seconds - and never wait in line

Zippin store

Zippin

Zippin opened a checkout-free store in San Francisco in June.

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  • A new Amazon Go-style checkout-free store is opening at the Golden 1 Center in Sacramento, which is home to the NBA's Sacramento Kings.
  • The store is powered by Zippin, which recently opened its first cashier-less store in San Francisco.
  • "When Zippin launches in Golden 1 Center this Fall, Sacramento Kings fans will be able to walk in, grab a beer, and walk out in under 30 seconds," said Zippin CEO Krishna Motukuri.
  • Visit Business Insider's homepage for more stories.

Crowding and lines at concession stands have long plagued sports fans.

That could soon change at one NBA arena, however, thanks to a new Amazon Go-style cashier-less store that will allow people to grab food and drinks without waiting in lines or checking out.

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The store will open in October at the Golden 1 Center in Sacramento, which is home to the NBA's Sacramento Kings.

It's powered by Zippin, which recently opened its first checkout-free store in San Francisco.

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"Banish the checkout line. That's Zippin's motto," Zippin CEO Krishna Motukuri said in a statement. " When Zippin launches in Golden 1 Center this Fall, Sacramento Kings fans will be able to walk in, grab a beer, and walk out in under 30 seconds."

To use the store without checking out, shoppers must download the Sacramento Kings + Golden 1 Center app or the Zippin app.

Cameras and sensors will track what shoppers grab off the store's shelves.

Customers will also have the option of shopping the store by presenting a valid debit or credit card at the entrance.

The store will be open to the public during Sacramento Kings home games and concerts

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