Analyst: The iPad Pro won't save Apple's falling tablet sales
Strategy Analytics
The iPad Pro, which has a 12.9-inch screen, is aimed at creative professionals and businesses. Apple has also released an Apple Pencil stylus and a "Smart Keyboard," both of which extend the functionality of the iPad. Apple still sells the iPad Air and mini, both of which are aimed at the consumer market.
Windows tablets, spearheaded by Microsoft's Surface line, are set to increase overall marketshare to 18% by 2019, up from 10% this year. This represents total sales of around 50 million units.
Android tablets, which currently hold nearly 70% marketshare, are set to fall at the hands of cheap Windows tablets, dropping to 59% share by 2019.
iPad sales fell 19% last quarter, dropping to under 10 million. Analysts expect the iPad Pro, which launched in November, to sell around one million units per month up until Christmas.
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