And now, coconut water from the house of Coca-Cola
Advertisement
Advertisement
Also read: The four characteristics that Coca-Cola India looks for in an employee
Zico, a US
Coca-cola is already a world leader in packaged coconut water category, one of the fastest growing categories in the world, because of this 2013 deal.
Also read: Consumers are getting wiser about an unhealthy additive to drinks - and it's led to the biggest challenge in Gatorade's history
Advertisement
There has been an increasing shift in the preferences of customers towards healthy drinks, which has largely impacted both Pepsi and Coca-cola, two of the leading soft drink brands in India. This has probably led to the companies thinking of venturing big time into the segment of healthy drinks.
Also read: Coca-Cola is finally ditching sugar around the world
(Image source: EatDrinkLiveWell)
Advertisement
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh