Apple Acquires A Social Media Analytics Company For ~$200 Million
Advertisement
Getty Images/Kevork Djansezian
Apple CEO Tim Cook with Apple's Internet VP Eddy Cue
Advertisement
This is a strange acquisition for Apple, which tends to focus more on hardware and software.
Topsy is one of the companies paying for access to Twitter's firehose of data. It analyzes tweets looking for trends.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
The Journal doesn't seem to know what Apple is planning for Topsy, but it suggests Apple will use Topsy for improving advertising in iTunes Radio, Apple's streaming radio service.
We're stumped too, we have no idea what Apple is going to do with this one.
Advertisement
Next StoryAdvertisement
I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
Kotak Mahindra Bank shares tank 13%; mcap erodes by ₹37,721 crore post RBI action
Rupee falls 6 paise to 83.39 against US dollar in early trade
Markets decline in early trade; Kotak Mahindra Bank tanks over 12%
An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
Data Analytics for Decision-Making
