Apple is making a dent in the high-end watch industry
Exports shrank by more than 3.3% to around $21.1 billion (£14.7 billion) in 2015, down on all previous years since the financial crash.The Apple Watch, however, had a good holiday quarter.
Bloomberg notes that other factors may have contributed - macroeconomic uncertainty, for example - but the Apple Watch is certainly a part of the reason Swiss watch sales are falling.The Watch comes in three variants: A Sport model, which starts at £249 ($349); the Watch, which starts at £479 ($549); and the Edition model, which starts at £8,000 ($10,000).
The second generation version of the Apple Watch is rumoured to be pegged for a September announcement, with a smaller update - reportedly the addition of a FaceTime camera - coming in March.
Apple also recently made the Hermès edition of the Watch, which comes with the iconic strap and costs $1,500 (£999), available online rather than in a select few Apple Stores.
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