Apple is obsessed with this hipster bakery in San Francisco

Flickr/rebecaanchondo

Apple has a lot of love for hipsters.

If you scan the tech giant's website, you will find photos of its products displaying content that caters to their interests. An iPhone 7 plays electro-pop artist Flume, while another shows a Lyft pick-up in a hot warehouse district. The Apple Watch gives a reminder for a coffee date.

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But one small, bougie café in San Francisco's Mission District pops up again and again.

Tartine Bakery, where customers queue up around the block and shell out upwards of $10 for pastries, made its way into Apple lore in roughly half a dozen product images last year, as first reported by BuzzFeed.

We asked Apple how its love affair with Tartine began, and will update this post if we hear back. Until then, take a look inside Apple's favorite hipster bakery.