Apple is reportedly dropping billions of dollars on its big push into TV, which is expected to launch in November
- Apple's next major launch is a new streaming TV service named Apple TV Plus.
- The service is expected to light up in November, according to a Bloomberg report, alongside new shows produced by Apple.
- The first such show - a drama about a morning news show starring Jennifer Aniston, Steve Carell, and Reese Witherspoon - reportedly cost Apple more per episode than HBO paid for "Game of Thrones."
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Apple's next major new product doesn't come with a gaggle of high-res cameras or a laser etching of your name - instead, it comes with a monthly subscription price and a new drama series about a morning news show in turmoil.
Moreover, Apple appears to be making massive investments in its upcoming service: According to the Financial Times, the company is reportedly dropping $6 billion on just the first year of programming, and its first show is said to cost more per episode than HBO's expensive blockbuster "Game of Thrones."
That number may not be entirely accurate - NBC News reporter Dylan Byers said on Tuesday that the actual amount Apple is spending is "significantly less than that."
Apple representatives didn't respond to Business Insider's request for comment as of publishing.
But, as Byers points out, the number is "beside the point." Apple has a massive war chest of money to spend on programming - that much was demonstrated back in March when the service was first revealed.Apple TV Plus will feature new productions from acclaimed director Steven Spielberg, beloved TV personality Oprah Winfrey, and the first show stars a trio of megastars: Reese Witherspoon, Steve Carell, and Jennifer Aniston. It's the latest major paid service from Apple - alongside Apple Music, Apple News Plus, and iCloud - as the company pushes into new forms of revenue amid a decline in iPhone sales which have in recent years made up the majority of its profits.