Apple is serving iPhone users with older handsets a pop-up ad asking them to upgrade - and they're not happy about it

Advertisement

Advertisement
apple ad

Imgur

iPhone users with older models are being served this pop-up ad in the App Store.

Apple is targeting customers who own its older iPhone models with a fullscreen pop-up ad in the App Store asking them to upgrade, Cult of Mac first reported.

The ad reads "iPhone 6S Ridiculously Powerful," and users can choose to click through to "learn more" or "upgrade now." Or they can opt to skip, by pressing a less-noticeable button on the top-right of the ad.

But many iPhone users have taken to Twitter and Reddit to complain about the unsolicited ad.

Complimentary Tech Event
Discover the future of SaaS in India
The 6-part video series will capture the vision of Indian SaaS leaders and highlight the potential for the sector in the decades to come.25th Aug, 2022 Starts at 04:00 PM (40 mins)Register Now
Our Speakers
Dan Sheeran
Sandeep Gupta

A post on Reddit from "evinifoutside" entitled "Apple now displays popup ads for their products inside their own apps" has more than 200 comments, many irked by the marketing tactic and others noting the irony that Apple recently moved to allow ad blockers in its App Store for the first time.

Reddit user "udonedidit" wrote: "Watch the same people who dog google for doing their business and putting ad blockers be the same people that defend apple's ads. Enjoy you 'being the product'. Lol"

Advertisement

iPhone owners are also complaining about the ad on Twitter.

Advertisement

Business Insider has contacted Apple for comment about the ad and the backlash it has sparked. We'll update this post once we hear back.

NOW WATCH: 5 hard-to-find iPhone tricks only power users know about