Apple kicked off its iPhone 7 event with Tim Cook playing 'Carpool Karaoke'
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The Apple CEO kicked off the iPhone 7 launch event in his own episode of the popular show, riding in a Range Rover with host James Corden and singer Pharrel Williams.
The CEO's sang a song from his favorite band, One Direction, and "Sweet Home Alabama" by Lynyrd Skynyrd.
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Apple's use of Carpool Kareoke to kick off its event was no accident. Apple Music emerged as the buyer for the series in July, which is a spinoff of a segment on CBS' "The Late Late Show with James Corden." Cook said new episodes of the show will be premiering on Apple Music early next year.
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