Apple made a new app to help people switch from Android to iOS

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Tim Cook

Getty Images/Stephen Lam

Apple CEO Tim Cook

At Apple's annual developers conference, the company can never resist taking a jab or two at Google's expense, as it enumerates the reasons it thinks iPhones and iOS are better than Android.

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In the past, Apple has created a step-by-step guide teaching defectors how to move their digital content from Android to iOS, but it took that idea a step further this year.

With the next update of its mobile software, iOS 9, Apple will launch a new app called Move to iOS.

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The app will help transfer users' contacts, message history, camera photos and videos, web bookmarks, mail accounts, calendars, wallpaper between their phones - wirelessly and securely. It will also suggest that new iPhone users download any free apps that they had on their Android device.

As a kicker, the app even instructs users that they can recycles their old Androids for free at any Apple store.

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