Apple new $5 billion 'Spaceship' campus is going to host its first big event - the new iPhone launch


apple invite


Apple sent out media invites to its annual iPhone launch on Thursday.

The tagline? "Let's meet at our place."

The event will take place on Apple's new campus, Apple Park, which has been estimated to cost as much as $5 billion.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The actual keynote speeches won't be held in the company's icononic "Spaceship" headquarters on the campus, but in a new 1,000-set auditorium nearby that's named after Steve Jobs.

Earlier this week, the Wall Street Journal reported the date of the iPhone event, but noted that its timing and location could change because the new headquarters remains incomplete. However, Apple appears to have been satisfied enough with the campus' progress to proceed with holding the gathering there.


The event will be the first time Apple has invited a large number of outsiders to check out its new headquarters. 

Thanks to intrepid drone photographers, we have a good look at Apple's shiny new underground theatre.

These photos were taken by Duncan Sinfield in a video posted on August 24