Apple Overtakes Samsung To Become China's Top Brand
Kim Kyung Hoon/Reuters
"If companies [are] focusing too much on market share, while ignoring the concerns of consumers, it will cause a problem in brand management," the Chinese Brand Research Center said.While Samsung did increase its score in the rankings from 542 to 566.6 points, Apple managed to squeeze past with a score of 568.5 to claim the No. 1 spot.
Apple has been increasingly focused on China in the past two years, with Apple CEO Tim Cook making multiple trips to the country and voicing his intent for the world's largest market to become Apple's largest market as well."China is currently our second-largest market, I believe it will become our first," Tim Cook told the Xinhau News Agency back in January 2013. To expedite this effort, Apple is currently planning to open 25 new Apple stores in China throughout the next two years.