Apple wants to blow up cable TV


Tim Cooke

REUTERS/Robert Galbraith


Apple is talking to TV programmers about offering their content directly over the web, according to Re/code's Peter Kafka.

The talks, which seem to be in early stages, would let people with an Apple TV access certain channels buy purchasing access directly through Apple rather than a cable company or other provider.

Apple had been trying to work with cable providers, but its progress hit a wall when cable companies expressed apprehension about Apple's ambitions for the set-top box.